Trendy Apparel Shop had the craftsmanship, machinery, and loyal demand—but none of it was reflected in their brand. When CXRD began the rebrand in May, our role was to turn a highly capable production house into a business that looked and felt as premium and dependable as the work they delivered.We rebuilt the identity, redesigned the website experience, and introduced a digital presence that finally aligned with their real strengths: speed, precision, and small-batch excellence. Once the new system went live, the shift was immediate. Retailers and creators engaged faster, trust increased, and conversion metrics followed the pattern of previous brand-aligned seasons—where TAS saw boosts of over 300% once visual coherence and messaging were in place.