Goodle takes its name from gudeuljang, the traditional Korean ondol floor-heating system. The brand draws from that lineage—warmth delivered from the ground up—but reimagines it for modern American homes. Instead of bulky construction or complex retrofits, Goodle uses an ultra-thin heating film that can be installed beneath existing floors or paired with new flooring with minimal disruption. CXRD’s work centered on positioning Goodle not as a niche import, but as a smart, future-ready alternative to conventional U.S. heating. The result is a product framed not by novelty, but by relevance: a heating system culturally rooted, technically refined, and easy enough for American households to adopt without hesitation.