A premium skincare brand built on delicate quality and advanced technology, le remède needed a clearer structure to express its refined identity. CXRD refined the brand’s visual and verbal system—organizing its product messaging, sharpening package communication, and aligning the overall tone with its blend of natural ingredients and scientific innovation. The result is a unified, elevated brand language that makes each product line feel intentional, credible, and part of a cohesive premium world.