Urban Pocha brings Korean street-side comfort into a modern Pasadena setting, where CXRD shaped the brand from menu photography to full design direction. With a 4.5 rating across 110 reviews and over 70% of guests expressing intent to return, the restaurant has become a familiar spot for Pasadena’s younger crowd discovering Korean culture. The experience now feels warm, intuitive, and distinctly local—while keeping the soul of pocha culture intact.