For d’Alba’s U.S. debut, CXRD delivered the local precision the brand needed. Across four days in Los Angeles, the pop-up welcomed 3,500+ visitors, guided through a flow we staffed, trained, and operationally shaped to express d’Alba’s truffle-infused identity with clarity. As the rollout continues to Beauty Bakery S2 in New York, our role remains simple: keep the brand’s global standard intact while adapting it seamlessly to each city.